The Network
The Digital College Network operates a network of more than 300 digital screens in bookstores nationwide.
The 42-inch, LCD screens are web-based with full audio and video and are located at or near the cash register, allowing DCN to reach Gen Y consumers where they shop. According to the National Association of College Stores, the college bookstore is the No. 3 place to shop among college students. In fact, 54 percent of college students report making a purchase at their college bookstore within the past 30 days.
The network broadcasts original content created by students and by professionals in five channels: Music, Lifestyle, Entertainment, Sports and All College. The wide range of content allows us to engage our audience with relevant, interesting material that packages well with advertising geared to the 18-24 demographic. In addition to top-notch content, the network airs contests, mobile calls-to-action and traditional broadcast advertising.
Other in-store initiatives include demo/sampling, static signage, new product launch, etc.
The Digital College Network operates a network of more than 300 digital screens in bookstores nationwide.
The 42-inch, LCD screens are web-based with full audio and video and are located at or near the cash register, allowing DCN to reach Gen Y consumers where they shop. According to the National Association of College Stores, the college bookstore is the No. 3 place to shop among college students. In fact, 54 percent of college students report making a purchase at their college bookstore within the past 30 days.
The network broadcasts original content created by students and by professionals in five channels: Music, Lifestyle, Entertainment, Sports and All College. The wide range of content allows us to engage our audience with relevant, interesting material that packages well with advertising geared to the 18-24 demographic. In addition to top-notch content, the network airs contests, mobile calls-to-action and traditional broadcast advertising.
Other in-store initiatives include demo/sampling, static signage, new product launch, etc.